How did it all start?

Gio isn’t just a framer. He’s a visionary redefining the trade.

From the very start of his career, he chose one of the most demanding paths in construction: framing. “Everyone told me it was one of the toughest trades and that I’d never adapt,” he recalls. But instead of walking away, Gio embraced the challenge and found passion in precision.

The moment he built his first wall, something clicked. “Reading blueprints and solving complex field problems became my hobby. I was building massive puzzles and getting paid for it.”

That mindset is now the heartbeat of Secora Construction. Gio’s approach to framing is anything but ordinary. In an industry that often overlooks the importance of structure, he’s on a mission to bring framing the recognition it deserves.

“Framing can be simple and clean, or luxurious and detailed but a structure will always impose presence. That’s the power people feel when they see a frame done right.”

Through this philosophy, Gio created what he calls the Secora Standard a commitment to crafting frames that are not just functional, but iconic. “Every structure tells its own story through its components. That’s what we frame: stories made of wood, metal, lines, and presence.”

This isn’t just construction. This is structure with soul.